The Fragrant Dracaena prefers bright, indirect light. Under these conditions, the plant is able to best grow without risking its vibrant colors. When exposed to bright, direct light for a long period of time, it could experience burning that dulls the color of its leaves.
Similarly, receiving too little light could result in your plant’s growth being stunted, and in some cases, it could even die. Make sure to place your Fragrant Dracaena in a space that enjoys consistent, indirect light.