The Hardy Iceplant prefers bright, direct light. Much like other houseplants that produce brightly colored foliage, direct light permits the Iceplant to achieve flowers with colors that truly pop. Without proper lighting, your plant’s flowers will lose some of the vibrance that they are so famous for.
Additionally, placing your plant in low or indirect light will cause it to grow at a reduced rate, and it could even result in your plant’s growth being stunted altogether. Ideally, find a space next to a window in your home that will offer your plant consistent exposure to direct light.